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Job Description:

Digital Marketing Executive

Job Description: SEO Manager / SEO Executive

Job Title: SEO Manager / SEO Executive
Department: Digital Marketing
Company: Poozari
Location: Tricity / Chandigarh (Preferred)
Job Type: Full-Time
Experience: Minimum 2+ Years

About the Role

Poozari is looking for a results-driven SEO Manager / SEO Executive who will be responsible for increasing the online visibility, organic traffic, brand awareness, and user acquisition of the Poozari App and website.

The candidate will develop and implement effective SEO strategies to help users discover Poozari when searching for services such as online puja, Pandit booking, yantras, religious products, spiritual services, mantras, temples, and other devotional content.

The ideal candidate should have strong knowledge of technical SEO, keyword research, content SEO, link building, analytics, and organic growth strategies.

Key Responsibilities

1. SEO Strategy & Organic Growth

  • Develop and implement a complete SEO strategy for the Poozari website and digital platforms.

  • Identify opportunities to increase organic traffic and improve search engine rankings.

  • Create monthly and quarterly SEO growth plans.

  • Focus on increasing qualified traffic that can convert into app users, customers, and service bookings.

  • Monitor competitors and identify new growth opportunities.

2. Keyword Research & Planning

  • Conduct detailed keyword research related to:

    • Online Puja

    • Pandit Booking

    • Hindu Rituals

    • Yantras

    • Mantras

    • Astrology and Spiritual Services

    • Religious Products

    • Festivals and Auspicious Days

    • Temple and Puja-related searches

  • Identify high-volume, low-competition, and conversion-focused keywords.

  • Create keyword clusters and content strategies around important topics.

  • Identify location-based keywords for expanding Poozari across different cities in India.

3. On-Page SEO

  • Optimize website pages, landing pages, blogs, product pages, and service pages.

  • Optimize:

    • Page Titles

    • Meta Descriptions

    • Heading Structure

    • URLs

    • Images and Alt Tags

    • Internal Linking

    • Schema Markup

    • Content Structure

  • Ensure all new website content follows SEO best practices.

4. Technical SEO

  • Conduct regular technical SEO audits.

  • Identify and resolve indexing and crawling issues.

  • Monitor website speed and Core Web Vitals.

  • Identify broken links, duplicate content, redirects, and other technical issues.

  • Work with the development team to implement SEO improvements.

  • Manage XML sitemaps and robots.txt.

  • Monitor Google Search Console for errors and opportunities.

5. Content SEO Coordination

  • Work closely with the Content Writer to create SEO-focused content.

  • Prepare SEO briefs for blogs, landing pages, service pages, and product pages.

  • Suggest keywords, headings, search intent, FAQs, and internal links.

  • Ensure content is optimized without compromising quality and readability.

  • Build topic clusters around Poozari's major services and products.

6. Link Building & Off-Page SEO

  • Develop ethical and effective backlink strategies.

  • Identify relevant websites for guest posting, PR, listings, and partnerships.

  • Build high-quality backlinks to important pages.

  • Monitor backlink quality and competitor backlink profiles.

  • Improve Poozari's domain authority and online presence.

7. App & Brand Growth Support

  • Support strategies to increase Poozari App awareness through organic channels.

  • Optimize website landing pages for app downloads and service conversions.

  • Work with the marketing team on campaigns for major Hindu festivals and occasions.

  • Create SEO strategies around events such as:

    • Diwali

    • Navratri

    • Mahashivratri

    • Janmashtami

    • Ganesh Chaturthi

    • Raksha Bandhan

    • Shravan

    • Other important religious occasions

8. Analytics & Reporting

  • Monitor performance using Google Analytics, Google Search Console, and other SEO tools.

  • Track keyword rankings, organic traffic, conversions, and user behavior.

  • Prepare weekly and monthly performance reports.

  • Present clear insights and recommendations to management.

  • Continuously improve strategies based on data and performance.

Required Skills

  • Minimum 2+ years of SEO experience.

  • Strong knowledge of On-Page, Off-Page, and Technical SEO.

  • Experience with Google Search Console and Google Analytics.

  • Knowledge of keyword research tools such as Ahrefs, SEMrush, Ubersuggest, or similar platforms.

  • Understanding of WordPress or other CMS platforms.

  • Knowledge of SEO content strategy.

  • Basic understanding of schema markup and technical SEO.

  • Strong analytical and problem-solving skills.

  • Ability to work independently and achieve measurable growth.

Key Performance Indicators (KPIs)

The candidate will be evaluated based on:

  • Growth in organic traffic.

  • Improvement in keyword rankings.

  • Increase in indexed pages.

  • Growth in qualified leads and conversions from organic traffic.

  • Improvement in website health and technical SEO.

  • Growth in backlinks and domain authority.

  • Organic traffic generated for important Poozari services and products.

Join Poozari and help build one of India's strongest digital platforms for spiritual and religious services.

To Contact Undersigned

info@appyseainternational.com

Apply now