Job Description:

Graphic Designer

Job Title: Graphic Designer
Department: Creative & Digital Marketing
Company: Poozari
Location: Tricity / Chandigarh (Preferred)
Job Type: Full-Time
Experience: Minimum 2+ Years

About Poozari

Poozari is a growing digital platform focused on connecting spirituality, tradition, and technology. Our platform offers and promotes spiritual and religious services, Pandit partnerships, puja-related services, yantras, spiritual products, devotional content, and other digital religious experiences.

We are looking for a creative and passionate Graphic Designer who can help build a strong and consistent visual identity for the Poozari brand across digital platforms.

About the Role

The Graphic Designer will be responsible for creating visually appealing and high-converting creatives for social media, website, mobile app, digital marketing campaigns, advertisements, YouTube, products, and other branding requirements.

The ideal candidate should be creative, detail-oriented, and capable of understanding both modern digital design and Indian spiritual aesthetics.

Key Responsibilities

1. Social Media Creatives

• Design engaging posts, carousels, stories, reels covers, and promotional creatives.

• Create creatives for Instagram, Facebook, LinkedIn, and other social media platforms.

• Design festival-based posts and campaigns.

• Maintain a consistent visual identity and brand language across all social media channels.

2. Poozari App & Digital Marketing Creatives

• Create promotional creatives to increase Poozari App awareness and downloads.

• Design banners for app campaigns and website promotions.

• Create creatives for Google Ads, Meta Ads, and other digital advertising campaigns.

• Design landing page banners and promotional visuals.

• Create visually appealing creatives for offers, services, and campaigns.

3. Spiritual & Religious Content Design

• Create attractive visuals related to:

  • Pujas

  • Pandits and Purohits

  • Yantras

  • Mantras

  • Hindu festivals

  • Temples

  • Spiritual products

  • Religious occasions

• Design creatives that are respectful, culturally appropriate, and visually premium.

• Combine traditional spiritual elements with modern design aesthetics.

4. Product & E-Commerce Creatives

• Create product images and promotional banners for spiritual products.

• Design creatives for Yantras, silver spiritual products, puja products, and religious gifts.

• Create images for website, marketplaces, social media, and advertisements.

• Prepare product feature creatives and promotional campaigns.

5. YouTube & Video Content Support

• Design high-quality YouTube thumbnails.

• Create thumbnail variations for better click-through rates.

• Design banners, covers, and promotional creatives for YouTube videos and Shorts.

• Work with the video editing and content teams to maintain a consistent visual style.

6. Branding & Marketing Materials

• Create brochures, presentations, flyers, posters, and other marketing materials.

• Design recruitment creatives and business presentations.

• Create creatives for Pandit onboarding and partnership campaigns.

• Support branding requirements for online and offline marketing activities.

7. Website & UI Visual Support

• Create website banners and promotional sections.

• Design icons, illustrations, and other visual assets.

• Coordinate with the website and development teams.

• Ensure that all creatives are optimized for desktop and mobile platforms.

8. AI & Modern Design Tools

• Use modern design and AI tools to improve creative productivity.

• Create AI-generated visual concepts when required.

• Use AI responsibly while maintaining originality and brand consistency.

• Stay updated with current design trends and digital marketing creative formats.

Required Skills

• Minimum 2+ years of experience as a Graphic Designer.

• Strong knowledge of Adobe Photoshop and Adobe Illustrator.

• Knowledge of Canva and other modern design tools.

• Basic knowledge of Figma will be an advantage.

• Understanding of social media and digital advertising creative formats.

• Strong understanding of typography, layout, color balance, and visual hierarchy.

• Ability to create both creative and conversion-focused designs.

• Good understanding of branding and brand consistency.

• Ability to manage multiple projects and meet deadlines.

Preferred Skills

Candidates with the following skills will be preferred:

• Experience in Digital Marketing Creatives.

• Experience in Social Media Design.

• Experience in E-commerce Product Design.

• Knowledge of basic Video Editing or Motion Graphics.

• Knowledge of Adobe Premiere Pro or After Effects will be an advantage.

• Experience using AI image-generation and creative tools.

• Experience designing for mobile apps and websites.

• Interest or experience in spirituality, Indian culture, or religious content.

Daily Responsibilities

The selected candidate may be responsible for:

• Designing daily social media creatives.

• Creating promotional banners for Poozari.

• Designing app download campaigns.

• Creating festival and occasion-based creatives.

• Designing product visuals and advertisements.

• Creating YouTube thumbnails.

• Designing recruitment and partnership creatives.

• Supporting SEO and Content teams with blog images and infographics.

• Working with the marketing team on campaign concepts.

• Maintaining and organizing Poozari's creative asset library.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Quality and creativity of designs.

• Timely completion of assigned projects.

• Consistency with Poozari brand guidelines.

• Engagement generated by social media creatives.

• Performance of advertising creatives.

• Improvement in click-through rates for thumbnails and campaigns.

• Ability to create effective designs for app downloads, leads, bookings, and sales.

Ideal Candidate

We are looking for someone who is creative, proactive, visually strong, and interested in building a meaningful brand. The ideal candidate should be able to understand a marketing brief, convert ideas into powerful visuals, and create designs that help Poozari grow its digital presence.

Join Poozari and help us build a modern digital brand that connects faith, spirituality, tradition, and technology.

To contact undersigned

info@appyseainternational.com