black blue and yellow textile

Job Description:

Content Writer

Job Title: Content Writer
Department: Content & Digital Marketing
Company: Poozari
Location: Tricity / Chandigarh (Preferred)
Job Type: Full-Time
Experience: Minimum 2+ Years

About the Role

Poozari is looking for a creative and research-oriented Content Writer who can create engaging, informative, and SEO-friendly content related to Hindu spirituality, puja services, Pandits, yantras, mantras, festivals, religious traditions, and spiritual products.

The candidate will play an important role in building the Poozari brand, increasing organic traffic, educating users, and converting readers into app users and customers.

The ideal candidate should be able to research topics carefully and create simple, engaging, accurate, and easy-to-understand content in English and/or Hindi, depending on business requirements.

Key Responsibilities

1. Blog & Website Content

  • Write high-quality blogs related to Hindu spirituality and religious services.

  • Create informative content about:

    • Puja and rituals

    • Different types of Pujas

    • Yantras and their significance

    • Mantras

    • Hindu festivals

    • Auspicious days

    • Religious traditions

    • Pandits and Purohits

    • Spiritual products

    • Temple-related information

  • Write SEO-friendly landing pages and service pages.

  • Create FAQs and educational content for users.

2. App Growth Content

  • Create content that encourages users to understand and use the Poozari App.

  • Write compelling content for:

    • App download pages

    • Service descriptions

    • Push notifications

    • In-app messages

    • Email campaigns

    • WhatsApp campaigns

    • Promotional campaigns

  • Develop content that explains the benefits of booking services through Poozari.

3. SEO Content Writing

  • Work closely with the SEO Manager.

  • Write content based on keyword research and SEO briefs.

  • Naturally include primary and secondary keywords.

  • Create proper headings, FAQs, internal links, and SEO-friendly structures.

  • Write content based on user search intent.

  • Regularly update and improve old content based on SEO requirements.

4. Festival & Trending Content

  • Create content calendars around major Hindu festivals and occasions.

  • Prepare blogs and campaigns in advance for upcoming events.

  • Create timely content around:

    • Navratri

    • Diwali

    • Mahashivratri

    • Janmashtami

    • Ganesh Chaturthi

    • Hanuman Jayanti

    • Raksha Bandhan

    • Shravan Month

    • Makar Sankranti

    • Other important Hindu festivals and religious dates

5. Social Media & Marketing Content

  • Write engaging captions and content ideas for social media.

  • Create scripts and content for YouTube videos and Shorts.

  • Write promotional copy for advertisements and campaigns.

  • Develop content for Instagram, Facebook, YouTube, and other relevant platforms.

  • Create engaging storytelling content related to spirituality and faith.

6. Product & Service Content

  • Write attractive descriptions for Poozari products and services.

  • Create content for spiritual products such as:

    • Yantras

    • Silver spiritual products

    • Puja products

    • Religious gifts

  • Highlight product significance and features without making misleading claims.

7. Research & Content Accuracy

  • Research religious and spiritual topics from reliable sources.

  • Ensure that content is respectful and culturally appropriate.

  • Avoid inaccurate or misleading religious information.

  • Simplify complex religious topics for modern users.

  • Maintain a consistent brand tone and voice across all platforms.

8. Content Planning

  • Assist in creating monthly content calendars.

  • Suggest new blog topics based on trends, keywords, user questions, and festivals.

  • Identify content gaps and new opportunities.

  • Coordinate with SEO, graphic design, video, and marketing teams.

Required Skills

  • Minimum 2+ years of experience in Content Writing.

  • Excellent writing and editing skills.

  • Strong command of English and/or Hindi.

  • Ability to research and simplify complex topics.

  • Basic understanding of SEO and keyword optimization.

  • Experience in writing blogs, website content, social media content, and marketing copy.

  • Creativity and strong storytelling ability.

  • Good understanding of content structure and user engagement.

  • Ability to meet deadlines and manage multiple content projects.

Preferred Candidate

Preference will be given to candidates who have experience or interest in:

  • Spirituality and religious content

  • SEO content writing

  • Digital marketing

  • E-commerce product descriptions

  • App and website content

  • YouTube scriptwriting

  • Social media content

Key Performance Indicators (KPIs)

The candidate's performance will be measured based on:

  • Number and quality of published articles.

  • Organic traffic generated through content.

  • Keyword rankings of published content.

  • User engagement and time spent on content.

  • Content contribution to app downloads, leads, bookings, and sales.

  • Timely delivery of content.

  • Accuracy and quality of research.

Join Poozari and help create meaningful digital content that connects spirituality, tradition, and technology.

To Contact Undersigned

info@appyseainternational.com

Apply now